As a Fiduciary, Craig Dembeck focuses on retirement income planning, legacy optimization, long-term care solutions, and inflation-aware investment strategies. His guidance helps clients maintain purchasing power, preserve wealth, and make informed decisions anchored in their long-range.

Craig can bring measurable value for Michigan families by designing retirement income strategies that protect assets and fuel long-term growth. With more than 15 years in financial and retirement planning, he has supported hundreds of households in building resilient, goal-aligned strategies that stay effective through market volatility. Clients work with Craig because he brings structure, clarity, and a repeatable process that delivers confidence. vision.

Craig’s background sets him apart. Before transitioning into financial services, he built a successful career in the technology sector, supporting the growth of software companies nationwide. This systems-driven mindset shapes his advisory style today. He evaluates financial planning with the same analytical rigor he applied in tech, giving clients a strategic partner who understands both innovation and risk mitigation.

Born and raised in Farmington, Michigan, Craig is a University of Michigan graduate and a former four-year member of the Michigan Marching Band. He considers his work at Sure Life Financial the most meaningful chapter of his career, driven by a commitment to improve financial outcomes for the families he serves. Craig lives in Michigan with his wife, Wanda, and they have two adult sons. Outside the office, he enjoys golf, bowling, boating, and playing cards.